(828) 412-0688
Patient Resources

Notice of Privacy Practices

Effective: 12/19/2022


If you have any questions about this notice, please contact the Privacy Officer at 828-412-0688.


  • This notice describes the practices of: Beacon Dermatology, PLLC.
  • Any health care professional authorized to enter information into your medical record maintained by Beacon Dermatology, PLLC.
  • Any persons or companies with whom contracts for services to help operate our practice and who have access to your medical information.
  • All these persons, entities, sites, and locations follow the terms of this notice.  In addition, these persons, entities, sites, and locations may share medical information with each other for treatment, payment, or health care operations purposes and other purposes described in this notice.


We understand that medical information about you and your health is personal.  We are committed to protecting medical information about you.  We create a record of the care and services you receive from Beacon Dermatology.  We need this record to provide you with quality care and to comply with certain legal requirements.  This notice applies to all of the records of your care and billing for that care that are generated or maintained by Beacon Dermatology whether made by Beacon Dermatology personnel or other health care providers.  Other health care providers may have different policies or notices about confidentiality and disclosure that apply to your medical information that is created in their offices or at locations other than Beacon Dermatology.
This notice will tell you about the ways in which we may use and disclose medical information about you. We also describe your rights and certain obligations we have regarding the use and disclosure of your medical information.

We are required by law to:

  • Make sure that medical information that identifies you is kept private;
  • Give you this notice of our legal duties and privacy practices at Beacon Dermatology and your legal rights, with respect to medical information about you; and
  • Follow the terms of the notice that is currently in effect.


The following categories describe different ways that we use and disclose medical information.  For each category of uses or disclosures we will explain what we mean and try to give some examples.  Not every use or disclosure in a category will be listed.  However, all of the ways we are permitted to use and disclose information will fall within one of these categories.

  • For Treatment.  We may use medical information about you to provide you with medical treatment or services.  We may disclose medical information about you to doctors, nurses, technicians, medical students, volunteers, or other personnel who are involved in taking care of you at Beacon Dermatology.  For example, a doctor treating you for a skin cancer may need to know if you have diabetes because diabetes may slow the healing process.  We also may disclose medical information about you to people outside Beacon Dermatology who may be involved in your medical care after you have been treated by Beacon Dermatology, such as friends, family members, or employees or medical staff members of any hospital or skilled nursing facility to which you are transferred or subsequently admitted. We may disclose medical information about you to doctors and medical students for the purpose of medical education.
  • For Payment.  We may use and disclose medical information about you so that the treatment and services you receive from Beacon Dermatology may be billed by Beacon Dermatology and payment may be collected from you, an insurance company, or a third party.  For example, we may need to give your health plan information about treatment you received from Beacon Dermatology so your health plan will pay us or reimburse you for the treatment.  We also may disclose information about you to another health care provider, such as a hospital or skilled nursing facility to which you are admitted, for their payment activities concerning you.
  • For Health Care Operations.  We and our business associates may use and disclose medical information about you for health care operations.  These uses and disclosures are necessary to run Beacon Dermatology and make sure that all of our patients receive quality care.  For example, we may use medical information to review our treatment and services and to evaluate the performance of our staff in caring for you.  We may also combine medical information about many patients to decide what additional services Beacon Dermatology should offer, and what services are not needed.  We may also disclose information to doctors, nurses, technicians, and other personnel affiliated with Beacon Dermatology for review and learning purposes.  We may also combine the medical information we have with medical information from other health care providers to compare how we are doing and see where we can make improvements in the care and services we offer.  We may remove information that identifies you from this set of medical information so others may use it to study health care and health care delivery without learning the identities of specific patients.  We also may disclose information about you to another health care provider for its health care operations purposes if you also have received care from that provider.
  • Treatment Alternatives.  We may use and disclose medical information to tell you about or recommend different ways to treat you.
  • Appointment Reminders. We may use and disclose medical information in order to remind you of an appointment. For example, our facility may provide a written or telephone reminder that your next appointment is coming up.
  • Research.  Under certain circumstances, we may use and disclose medical information about you for research purposes. For example, a research project may involve comparing the surgical outcome of all patients for whom one type of procedure is used to those for whom another procedure is used for the same condition. All research projects, however, are subject to a special approval process. Prior to using or disclosing any medical information, the project must be approved through this research approval process. We will ask for your specific authorization if the researcher will have access to your name, address, or other information that reveals who you are, or will be involved in your care. Medical information about you that has had identifying information removed may be used for research without your consent.  Unless we notify you in advance and you give us written permission, we will not receive any money or other thing of value in connection for using or disclosing your medical information for research purposes except for money to cover the costs of preparing and sending the medical information to the researcher.
  • Individuals Involved in Your Care or Payment for Your Care.  We may release medical information about you to a friend or family member who is involved in your medical care.  This would include persons named in any durable health care power of attorney or similar document provided to us.  We may also give information to someone who helps pay for some or all of your care.  In addition, we may disclose medical information about you to an entity assisting in a disaster relief effort so that your family can be notified about your condition, status, and location.  You can object to these releases by telling us that you do not wish any or all individuals involved in your care to receive this information.  If you are not present or cannot agree or object, we will use our professional judgment to decide whether it is in your best interest to release relevant information to someone who is involved in your care or to an entity assisting in a disaster relief effort.
  • As Required or Permitted By Law.  We may disclose medical information about you when required or permitted to do so by federal, state, or local law.
  • To Avert a Serious Threat to Health or Safety.  We may use and disclose medical information about you when it appears necessary to prevent a serious threat to your health and safety or the health and safety of the public or another person.  Any disclosure would be to someone who appears able to help prevent the threat and will be limited to the information needed.
  • Sale of Practice. We may use and disclose medical information about you to another health care facility or group of physicians in the sale, transfer, merger, or consolidation of our practice.


  • Organ and Tissue Donation.  If you have formally indicated your desire to be an organ donor, we may release medical information to organizations that handle procurement of organ, eye, or tissue transplantations.
  • Active Duty Military Personnel and Veterans.  If you are an active duty member of the armed forces or Coast Guard, we must give certain information about you to your commanding officer or other command authority so that your fitness for duty or for a particular mission may be determined.  We may also release medical information about foreign military personnel to the appropriate foreign military authority.  We may use and disclose to components of the Department of Veterans Affairs medical information about you to determine whether you are eligible for certain benefits.
  • Workers’ Compensation.  In accordance with state law, we may release without your consent medical information about your treatment for a work-related injury or illness or for which you claim workers’ compensation to your employer, insurer, or care manager paying for that treatment under a workers’ compensation program that provides benefits for work-related injuries or illness.
  • Public Health Risks.  We may disclose without your consent medical information about you for public health activities.  These activities generally include but are not limited to the following:
    • To report, prevent or control disease, injury, or disability;
    • To report births and deaths;
    • To report reactions to medications or problems with products;
    • To notify people of recalls of products they may be using;
    • To notify a person who may have been exposed to a disease or may be at risk for contracting or spreading a disease or condition; and
    • To notify the appropriate government authority if we believe you have been the victim of abuse, neglect, or domestic violence. All such disclosures will be made in accordance with the requirements of state and federal laws and regulations.
  • Health Oversight Activities. We may disclose without your consent medical information to a health oversight agency for activities authorized by law.  These oversight activities include, for example, audits, investigations, inspections, and licensure.  The government uses these activities to monitor the health care system, government programs, and compliance with civil rights laws.
  • Lawsuits and Disputes.  If you are involved in a lawsuit or a dispute, we must disclose medical information about you in response to a court or administrative order.  We also may disclose medical information about you in response to a subpoena or other lawful process from someone involved in a civil dispute.
  • Law Enforcement.  We may release without your consent medical information to a law enforcement official: In response to a court order, warrant, summons, grand jury demand, or similar process;
    • To comply with mandatory reporting requirements for violent injuries, such as gunshot wounds, stab wounds, and poisonings;
    • In response to a request from law enforcement for certain information to help locate a fugitive, material witness, suspect, or missing person;
    • To report a death or injury we believe may be the result of criminal conduct; and
    • To report suspected criminal conduct committed at Beacon Dermatology facilities.
  • Coroners and Medical Examiners.  We may release without your consent medical information to a coroner or medical examiner.  This may be done, for example, to identify a deceased person or determine the cause of death.  We also may release medical information about deceased patients of Beacon Dermatology to funeral directors to carry out their duties.
  • National Security and Intelligence Activities.  We may release without your consent medical information about you as required by applicable law to authorized federal or state officials for intelligence, counterintelligence, or other governmental activities prescribed by law to protect our national security.
  • Protective Services for the President and Others.  We may disclose medical information about you to authorized federal officials so they may provide protection to the President, other authorized persons, or foreign heads of state, or to conduct special investigations.
  • Marketing of Health-Related Products and Services.  “Marketing” means a communication for which we receive any sort of payment from a third party that encourages you to use a service or buy a product.  Before we may use or disclose your medical information to market a health-related product or service to you, we must obtain your written authorization to do so.  The authorization form will let you know that we have been paid to make the communication to you.  Marketing does not include:  prescription refill reminders or other information that describes a drug you currently are being prescribed, so long as any payment we receive for that communication is to cover the cost of making the communication; face-to-face communications; or gifts of nominal value, such as pens or key chains stamped with our name or the name of a health care product manufacturer.  Communications made about your treatment, such as when your physician refers you to another health care provider, generally are not marketing.
  • Sale of Medical Information.  We cannot sell your medical information without first receiving your authorization in writing.  Any authorization form you sign agreeing to the sale of your medical information must state that we will receive payment of some kind disclosing your information.  However, because a “sale” has a specific definition under the law, it does not include all situations in which payment of some kind is received for the disclosure.  For example, a disclosure for which we charge a fee to cover the cost to prepare and transmit the information does not qualify as a “sale” of your information.
  • Inmates.  If you are an inmate of a correctional institution or in the custody of law enforcement, we may release medical information about you to the correctional institution or law enforcement official who has custody of you, if the correctional institution or law enforcement official represents to Beacon Dermatology that such medical information is necessary: (1) to provide you with health care; (2) to protect your health and safety or the health and safety of others; (3) to protect the safety and security of officers, employees, or others at the correctional institution or involved in transporting you; (4) for law enforcement to maintain safety and good order at the correctional institution; or (5) to obtain payment for services provided to you.  If you are in the custody of the North Carolina Department of Corrections (“DOC”) and the DOC requests your medical records, we are required to provide the DOC with access to your records.


You have the following rights regarding medical information we maintain about you:

  • Right to Inspect and Copy.  You have the right to inspect and receive a copy of your medical record unless your attending physician determines that information in that record, if disclosed to you, would be harmful to your mental or physical health.  If we deny your request to inspect and receive a copy of your medical information on this basis, you may request that the denial be reviewed.  Another licensed health care professional chosen by Beacon Dermatology will review your request and the denial.  The person conducting the review will not be the person who denied your request.  We will comply with the outcome of the review.
  • If we have all or any portion of your medical information in an electronic format, you may request an electronic copy of those records or request that we send an electronic copy to any person or entity you designate in writing.
  • Your medical information is contained in records that are the property of Beacon Dermatology. To inspect or receive a copy of medical information that may be used to make decisions about you, you must submit your request in writing to Beacon Dermatology’s Privacy Officer.  If you request a copy of the information, we may charge a fee for the costs of copying, mailing, or other supplies associated with your request, and we may collect the fee before providing the copy to you.  If you agree, we may provide you with a summary of the information instead of providing you with access to it, or with an explanation of the information instead of a copy.  Before providing you with such a summary or explanation, we first will obtain your agreement to pay and will collect the fees, if any, for preparing the summary or explanation.
  • Right to Amend.  If you feel that medical information maintained about you is incorrect or incomplete, you may ask our facility to amend the information. You have the right to request an amendment for as long as the information is kept by our facility. To request an amendment, your request must be made in writing and submitted to our facility. In addition, you must provide a reason that supports your request. We may deny your request for an amendment if it is not in writing or does not include a reason to support the request. In addition, we may deny your request if you ask us to amend information that: Was not created by our facility, unless the person or entity that created the information is no longer available to make the amendment; Is not part of the medical information kept by our facility; Is not part of the information which you would be permitted to inspect and copy; or Is accurate and complete.
  • Right to an Accounting of Disclosures.  You have the right to request a list of certain disclosures we have made of medical information about you during the past six years. To request this list or accounting of disclosures, submit your request in writing to Beacon Dermatology’s Privacy Officer and state whether you want the list on paper or electronically.  Your request must state a time period that may not be longer than six (6) years.  The first list you request within a 12-month period will be free.  For additional lists, we may charge you for the costs of providing the list.  We will notify you of the cost involved and you may choose to withdraw or modify your request at that time before any costs are incurred.  We may collect the fee before providing the list to you.
  • Right to Request Restrictions.  Except where we are required to disclose the information by law, you have the right to request a restriction or limitation on the medical information we use or disclose about you.  For example, you could revoke any and all authorizations you previously gave us relating to disclosure of your medical information.
  • We are not required to agree to your request, with the exception of restrictions on disclosures to your health plan, as described below.  If we do agree, we will comply with your request unless the information is needed to provide you with emergency treatment.
  • To request restrictions, make your request in writing to Beacon Dermatology’s Privacy Officer.  In your request, you must tell us: (1) what information you want to limit; (2) whether you want to limit our use, disclosure, or both; and (3) to whom you want the limits to apply.
  • You may request that we not disclose your medical information to your health insurance plan for some or all of the services you receive during a visit to any Beacon Dermatology location. If you pay the charges for those services you do not want disclosed in full at the time of such service, we are required to agree to your request.  “In full” means the amount we charge for the service, not your copay, coinsurance, or deductible responsibility when your insurer pays for your care.  Please note that once information about a service has been submitted to your health plan, we cannot agree to your request.  If you think you may wish to restrict the disclosure of your medical information for a certain service, please let us know as early in your visit as possible.
  • Right to Request Confidential Communications.  You have the right to request that we communicate with you about medical matters in a certain way or at a certain location.  For example, you can ask that we only contact you at work or by mail, or at another mailing address other than your home address.  We will accommodate all reasonable requests.  We will not ask you the reason for your request.  To request confidential communications, make your request in writing to the Privacy Officer and specify how or where you wish to be contacted.
  • Right to a Paper Copy of This Notice.  You have the right to a paper copy of this notice or any revised notice.  You may ask us to give you a copy of this notice at any time.  Even if you have agreed to receive this notice electronically, you are still entitled to a paper copy of this notice.

To obtain a paper copy of this notice, request a copy from Beacon Dermatology’s Privacy Officer in writing.


We reserve the right to change this notice.  We reserve the right to make the revised or changed notice effective for medical information we already have about you as well as any information we receive in the future.  We will post a copy of the current notice at Beacon Dermatology’s office.  The notice will contain the effective date on the first page, in the top right-hand corner.  If the notice changes, a copy will be available to you upon request.


We will investigate any discovered unauthorized use or disclosure of your medical information to determine if it constitutes a breach of the federal privacy or security regulations addressing such information.  If we determine that such a breach has occurred, we will provide you with notice of the breach and advise you what we intend to do to mitigate the damage (if any) caused by the breach, and about the steps you should take to protect yourself from potential harm resulting from the breach.


If you believe your privacy rights have been violated, you may file a complaint with Beacon Dermatology or with the Secretary of the United States Department of Health and Human Services.  To file a complaint with Beacon Dermatology, contact Christine Rains, Beacon Dermatology’s Privacy Officer by mail at 76 Peachtree Road, Suite 120, Asheville, NC 28803.  All complaints must be submitted in writing.
You will not be penalized for filing a complaint.


Other uses and disclosures of medical information not covered by this notice may be made only with your written authorization or as required by law.  If you authorize us to use or disclose medical information about you, you may revoke that authorization, in writing, at any time.  Your revocation will be effective as of the end of the day on which you provide it in writing to Beacon Dermatology’s Privacy Officer.  If you revoke your permission, we will no longer use or disclose medical information about you for the purposes that you previously had authorized in writing.  You understand that we are unable to take back any disclosures we have already made with your permission, and that we are required to retain our records of the care that we provided to you. Again, if you have any questions regarding this notice or our health information privacy policies, please contact Ms. Christine Rains, Privacy Officer (address and phone as above).

At a Glance

Michael Rains, MD, FAAD

  • Board certified in dermatology
  • Specializing in medical, surgical and cosmetic dermatology
  • Author of multiple peer-reviewed publications and previous adjunct faculty at Dell Medical School at the University of Texas at Austin
  • Learn more

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